WEB MARKETING

 

Search Engine Optimisation

We are experts in Search Engine Optimisation with years of helping websites improve their rank in search engines. After having your initial website design and acquiring a web presence upon the internet, the most important factor that comes next is improving your Search engine position for the phrases and key words that you wish to be found under.
Search Engine Optimising your website and improving your position in the Search Engines is broken down into a lot of different factors, a few of them are outlined below:

 

Key-phrase Analysis

Key-phrases are the initial process of optimising your website for Search Engines, as they relate to the search phrases in which you wish to be found under are but are only a foundation for this.
They need to be thought of very carefully and there are different methods for how to get the most effective benefit for these words.

SEO Techniques

These are in-depth techniques that we employ when Search Engine Optimising a website:

• Analyse the website in depth for all the different aspects of it to find which bits need most attention at that moment in time, which will cause the most effect on your Search Engine Rankings.
• Creating and advising on improvements for content on pages to make it more relevant towards the phrases you wish to be found under.
• Helping create a strategy and adding to inbound links
• Manually adding your site to relevant directories and relative sites
• Improving Key word intensity through out the website
• Improving general page rank for your website

 

Pay Per Click Advertising

Pay per click Advertising is a separate factor that still involves the search engines. Pay Per Click advertising is the placement of a listing or a small ad on the search results page (Normally right at the very top and down the right hand side) for a specific keyword or phrase, you do not pay to appear at this prime position however every time a user clicks your advert you pay the specified amount agreed for each individual click, hence the name Pay Per Click. His helps drive traffic to your website causing more conversions on your website by either purchasing products or just generating the business you wish to achieve.

 

The first step towards this advertising is putting together a Pay Per Click Campaign. There a few factors to consider towards this, the first being the budget you wish to spend on the overall campaign broken down in to limits for each week.

 

The second is the specific keywords and phrases that you wish to be found under for your Pay Per Click Campaign. We have tools and resources we use to find the most effective key words/phrase for your specific business broken down into how many searches each month for that keyword/phrase, the amount expected to pay and the relevance towards what you are trying to achieve from the campaign.

 

Lastly is to decide exactly how much you are willing to pay for each Keyword/phrase, again we are experts at predicting the best price for the most effective position for your website